Idea
When we looked at the line up we noticed most of the shows involved a conspiracy. So we decided to position Curiosity Week as a conspiracy too, and asked ourselves what if the government denied the existence of the event.

Impact
This campaign gained lots of industry attention and Nat Geo are very impressed with their market’s awareness of the event. All signs are pointing towards a stellar week for the channel.

Click image to enlarge

Daily listing ad in TV Guide.

Idea
The easy part was deciding to give every letterbox a giant big German moustache because it demonstrated the authenticity of the restaurant and stood out on the street. The hard part was delivering them by hand on a cold Friday night. Brrrr put your coat on boys!

Impact
We did a quick scan the next day and nearly all the mo’s had disappeared into houses. Stuyvesant’s was massively over booked that night. And the weekend after.

Idea
We created the 2012 Cancer Council Calendar to remind volunteers of upcoming events and thank them for their support – every single day. We also sent them a letter with an extra thank you for 2011. It includes all the accomplishments their support achieved during the year.

Impact
This is currently in the mail as we speak so full results are pending. The client is delighted with the creative and the ease of getting this to market.

Idea
Create a countdown microsite that replaces the idea of a christmas advent calendar with something that is fun, engaging, tactile and importantly… cute as a button.

First we commissioned an award winning artist to crochet an adorable Christmas tree character called Sleepy. And using stop motion techniques we animated him in flash, creating an evolving microsite that counted down the sleeps to christmas.

Once Sleepy is awoken he talks and helps countdown the days till santa arrives. And in the mean time he gives out activity sheets that will make Christmas even more fun.

We used a variety of techniques to create a tactile feel throughout the site. Plasticine animation mixed with paper and photography created a immersive environment giving life to Sleepy.

A variety of contraptions were used to create scenarios to wake sleepy up. We paired this e=contraptions with odd sound effects to create an unexpected user experience.

View a sample of the site here

Idea
The FA Cup is a sudden death competition. And it’s the emotions involved with this all-or-nothing component that takes watching the FA Cup to the next level. It’s like football on a knife-edge: Lose and it’s over. Win and the feeling lasts a lifetime.

Impact
Impact indeed! The campaign is designed to be hard hitting with a clear message delivered in high contrast. A combination of emotion and offering create a compelling piece of communication.

Note: to watch any of the web banners again, simply right click on the images and select ‘play’

Generic FA Cup mRec

Generic FA Cup leaderboard

Match-up FA Cup mRec

Idea
Our thought was to create an exciting, fun education tool. The pack, which separated the 4 sales benefits into 4 simple statements, is designed to grab people’s attention and educate them while they’re having fun.

Impact
As you can imagine, call centers were abuzz. The recall of the 4 benefits is still in research but the early indications are extremely promising.

Idea
This campaign was all about implementing a strong design to build a presence in the market and create awareness. Our work had to be flexible, with the campaign moving through education, intrigue, action and maintenance.

Impact
Though it’s still being rolled out, this campaign has exceeded each measureable outcome. From engaging sales staff to filling movie cinemas for the premiere, it’s achieved it all.

Aquisition Campaign
With strategic outdoor placements and a rich media online campaign, consumers were engaged and then directed to a microsite telling them all they needed to know about the premiere episode and how to get Movie Network Channels.

Note: to watch any of the web banners again, simply right click on the images and select ‘play’

Youtube Masthead

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Westfield Advance Screening Campaign
To create excitement and Advance Screening of the first episode was aired in 3 cinemas along the east coast. Using some key Westfield marketing placements we created a journey leading people to get their free tickets.

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Idea
Asian action was the key. We went to work carving out the best styles from the history of Asian cinema. Starting with a pulp style familiar to the classics, then spicing it up with strong typography and iconic imagery to get people excited.

Impact
Friday nights in July will kick ass!

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