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White Ribbon Australia’s New Cheese For Change Event Exceeds Expectations In First Year image

Cheese for Change, a new fundraising event for White Ribbon Australia launched by leading fundraising agency March One, has exceeded expectations in both participation and funds in its inaugural year. The event asked Australians to create a ‘cheese platter that matters’ by gathering friends, family or co-workers together to raise much-needed donations for White Ribbon’s programs to prevent men’s violence against women. Held over the four days from Thursday, 22 March to Sunday, 25 March, Cheese for Change raised more than $36,000 from 192 individual events around the country, indicating a significant uptake for the inaugural event. Marketing and Communication Manager of White Ribbon Australia, Eliza Arrowsmith, says, “Cheese for Change exceeded all metrics we put in place for the ...

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March One Appoints New Senior Account Manager image

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings and popular reality TV seriesThe Block, Mitre 10, and later, Samsung here in Sydney. March One founder and managing director, Greg Bechly, said Tozer’s appointment to the position of senior account manager will expand the agency’s marketing expertise and client liaison capabilities to ensure its continues to deliver and execute creative and compelling campaigns for its much-loved client. Read more here:

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March One Creates ‘STOP Kit’ To Engage More Aussies On White Ribbon Day image

This year’s White Ribbon Day helped end the hesitation around intervening in acts of violence against women, engaging three times more Australians than ever before with its STOP Kit designed to help people see the signs, seek support and stop the cycle of abuse within their community. Australia fundraising agency March One was briefed to refresh the current White Ribbon Day creative. After consulting with White Ribbon Ambassadors, contacts across policy and frontline services and the community, they discovered that while awareness of the issue was strong, Australians didn’t know what to do with the information. The STOP kit – an acronym for see, talk, offer support and prevent – was designed as a brochure, wallet card and digital download.  Read more ...

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ChildFund launches new ‘Post a Postie Bike’ charity campaign for Cambodians via March One video

  ChildFund Australia has revolutionised its 2017 Christmas Gifts for Good catalogue with its Post a Postie campaign via fundraising agency March One, that will allow Australians to transport life-saving goods and services to children and families in need in Cambodia via the humble Postie Bike. ChildFund’s Gifts for Good Catalogue offers Australians the opportunity to buy real gifts that change lives. Every item has been designed to have a major impact on children living in poverty. The Post a Postie also offers people the opportunity to fund the actual vehicle needed to deliver those items to hard–to-reach communities. Read more here:

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March One Offers Free Ad Campaigns To Charities image

Independent ad agency March One is helping retail marketers deliver a social return on investment this season, offering free campaigns to charities with every retail campaign booked – including for this Christmas. With over 10 years background in retail design, working with FOXTEL, Virgin Mobile and Krispy Kreme, March One is also a specialist in the not-for-profit space with clients including UNICEF, White Ribbon, Children’s Medical Research Institute and Cancer Society NZ. March One owner and creative director Ben Coverdale believes the agency is poised to offer retail marketers a genuine ethical option to rolling out their campaigns – one that leads to both retail sales and a measurable difference being made to the world. “To thrive in today’s business ...

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The video that broke the internet’s heart video

With 17 million view across Facebook and Youtube, our awareness video for Children’s Medical Research Institute broke all records. This truly emotional brand awareness video tells a story, without words, just a song, of what is every parent’s nightmare. At the same time it highlights the mission of the Children’s Medical Research Institute. See the full case study here. It outlines our approach in creating a tailored social seeding strategy to reach a targeted and invested audience. We’d like to thank everyone involved for all their hard work and dedication.

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