Donor Servicing – Heart Foundation.
Donor Servicing Success
- 41.17% increase in income
- Great engagement through added response device
- ROI up from 1.19 to 1.68
How do you increase results by 41.17% for a Donor Servicing pack? Stick to the basics. Thank donors, in big, legible type; and create an informative newsletter that’s easy to navigate and read. What’s more we dialled up the soft ask adding in a response device to increase engagement.
The Heart Foundation Newsletter is a big, warm, heartfelt hug. Full of useful information about research breakthoughs, living healthy, public programs and even recipes, it creates an engaging read from cover to cover.
We also make sure to dial up the donor centricity by including stories about Heart Foundation donors and their families. This helps cultivates the strong connection between their devoted donors and the organisation.
What do you do the thank your donors? If you need a retention strategy call us today and we can help you map out a comms plan that’s perfect for your organisation.