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White Ribbon Australia’s New Cheese For Change Event Exceeds Expectations In First Year image

Cheese for Change, a new fundraising event for White Ribbon Australia launched by leading fundraising agency March One, has exceeded expectations in both participation and funds in its inaugural year. The event asked Australians to create a ‘cheese platter that matters’ by gathering friends, family or co-workers together to raise much-needed donations for White Ribbon’s programs to prevent men’s violence against women. Held over the four days from Thursday, 22 March to Sunday, 25 March, Cheese for Change raised more than $36,000 from 192 individual events around the country, indicating a significant uptake for the inaugural event. Marketing and Communication Manager of White Ribbon Australia, Eliza Arrowsmith, says, “Cheese for Change exceeded all metrics we put in place for the ...

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March One Offers Free Ad Campaigns To Charities image

Independent ad agency March One is helping retail marketers deliver a social return on investment this season, offering free campaigns to charities with every retail campaign booked – including for this Christmas. With over 10 years background in retail design, working with FOXTEL, Virgin Mobile and Krispy Kreme, March One is also a specialist in the not-for-profit space with clients including UNICEF, White Ribbon, Children’s Medical Research Institute and Cancer Society NZ. March One owner and creative director Ben Coverdale believes the agency is poised to offer retail marketers a genuine ethical option to rolling out their campaigns – one that leads to both retail sales and a measurable difference being made to the world. “To thrive in today’s business ...

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Opinion: As an industry, are we failing the public? image

…. are we failing the public? I can’t remember my first experience with charity. But I do remember the first time I donated to one. I was an 18-year-old student. Walking through Avalon with a friend, I was approached by a lovely tall lady who worked for a charity. She asked if I’d make a donation and while I said ‘No’ at first, I found 20 minutes later I was signing my name to a monthly donation form. For a split second, I thought ‘Wow, I feel good because I’m now a donor, giving to charity for a worthy cause’. But like I said, that was for a split second. Then came a feeling of hostility toward the charity. I didn’t ...

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