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White Ribbon Australia’s New Cheese For Change Event Exceeds Expectations In First Year image

Cheese for Change, a new fundraising event for White Ribbon Australia launched by leading fundraising agency March One, has exceeded expectations in both participation and funds in its inaugural year. The event asked Australians to create a ‘cheese platter that matters’ by gathering friends, family or co-workers together to raise much-needed donations for White Ribbon’s programs to prevent men’s violence against women. Held over the four days from Thursday, 22 March to Sunday, 25 March, Cheese for Change raised more than $36,000 from 192 individual events around the country, indicating a significant uptake for the inaugural event. Marketing and Communication Manager of White Ribbon Australia, Eliza Arrowsmith, says, “Cheese for Change exceeded all metrics we put in place for the ...

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The video that broke the internet’s heart video

With 17 million view across Facebook and Youtube, our awareness video for Children’s Medical Research Institute broke all records. This truly emotional brand awareness video tells a story, without words, just a song, of what is every parent’s nightmare. At the same time it highlights the mission of the Children’s Medical Research Institute. See the full case study here. It outlines our approach in creating a tailored social seeding strategy to reach a targeted and invested audience. We’d like to thank everyone involved for all their hard work and dedication.

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