Categories ArchivesStrategy

March One Creates ‘STOP Kit’ To Engage More Aussies On White Ribbon Day image

This year’s White Ribbon Day helped end the hesitation around intervening in acts of violence against women, engaging three times more Australians than ever before with its STOP Kit designed to help people see the signs, seek support and stop the cycle of abuse within their community. Australia fundraising agency March One was briefed to refresh the current White Ribbon Day creative. After consulting with White Ribbon Ambassadors, contacts across policy and frontline services and the community, they discovered that while awareness of the issue was strong, Australians didn’t know what to do with the information. The STOP kit – an acronym for see, talk, offer support and prevent – was designed as a brochure, wallet card and digital download.  Read more ...

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March One Offers Free Ad Campaigns To Charities image

Independent ad agency March One is helping retail marketers deliver a social return on investment this season, offering free campaigns to charities with every retail campaign booked – including for this Christmas. With over 10 years background in retail design, working with FOXTEL, Virgin Mobile and Krispy Kreme, March One is also a specialist in the not-for-profit space with clients including UNICEF, White Ribbon, Children’s Medical Research Institute and Cancer Society NZ. March One owner and creative director Ben Coverdale believes the agency is poised to offer retail marketers a genuine ethical option to rolling out their campaigns – one that leads to both retail sales and a measurable difference being made to the world. “To thrive in today’s business ...

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#ethicalnotethical… image

… Should TOMS use poor children to sell TOMS shoes? Okay everybody. So here’s my quandary: TOMS brand of shoes has built a global ‘shoe-selling’ company on the promise that for every pair of sandals sold a poor child gets a pair of sandals too. Their slogan is: One for One. It’s a great promise and a nice thought. But is it ethical? I mean, when we used to pay super models hundreds of thousands of dollars to promote shoes, surely paying a poor starving child a pair of sandals to do the same job is questionable at least. TOMS is a shoe brand that makes profits…no question about it. …But… TOMS are also doing good for the world. Through your ...

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The video that broke the internet’s heart video

With 17 million view across Facebook and Youtube, our awareness video for Children’s Medical Research Institute broke all records. This truly emotional brand awareness video tells a story, without words, just a song, of what is every parent’s nightmare. At the same time it highlights the mission of the Children’s Medical Research Institute. See the full case study here. It outlines our approach in creating a tailored social seeding strategy to reach a targeted and invested audience. We’d like to thank everyone involved for all their hard work and dedication.

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