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White Ribbon Australia’s New Cheese For Change Event Exceeds Expectations In First Year image

Cheese for Change, a new fundraising event for White Ribbon Australia launched by leading fundraising agency March One, has exceeded expectations in both participation and funds in its inaugural year. The event asked Australians to create a ‘cheese platter that matters’ by gathering friends, family or co-workers together to raise much-needed donations for White Ribbon’s programs to prevent men’s violence against women. Held over the four days from Thursday, 22 March to Sunday, 25 March, Cheese for Change raised more than $36,000 from 192 individual events around the country, indicating a significant uptake for the inaugural event. Marketing and Communication Manager of White Ribbon Australia, Eliza Arrowsmith, says, “Cheese for Change exceeded all metrics we put in place for the ...

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Children front ‘Jeans for Genes’ campaign asking Aussies to fight for them video

Young children with various genetic diseases have fronted the Children’s Medical Research Institute’s (CMRI) ‘Jeans for Genes’ campaign, urging Australians to fight for them. Created by March One, the television commercial features young kids explaining how their diseases impact them, and how it steals their “energy”, “voice” and “life”. The tagline used at the conclusion of the campaign is “fight with me, fight for me”. Read more here: https://mumbrella.com.au/children-front-jeans-for-genes-campaign-asking-aussies-to-fight-for-them-513878

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Cheese for Change to hit the streets image

Renowned local Greek restaurant, Xenos in Crows Nest is calling on the local community to attend its Cheese for Change event on Friday 23 March from 1-3pm. The local family business, which has had its doors open for more than 40 years, will offer a free cheese and wine tasting asking only for gold coin donations in support of a good cause. Cheese for Change is the new fundraising campaign of White Ribbon Australia that calls on Aussie’s to create a cheese platter that matters, by gathering friends, family or co-workers together to raise vital funds for White Ribbon’s national primary prevention campaign, which aims to stop men’s violence against women before it occurs. Developed by creative agency March One, Cheese ...

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March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia image

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March,Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together to raise much-needed funds for White Ribbon’s awareness and preventative programs to prevent men’s violence against women. The campaign was developed with content creation driving a genuine connection with everyday Australians. It will feature across social channels with supporting video and bespoke content offering professional advice from food stylists, photographers, and event fundraisers to help Australians make cheese platters that matter. Read more here: http://www.bandt.com.au/marketing/march-one-creates-cheese-change-fundraising-campaign-white-ribbon-australia

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March One Appointed To Refresh Iconic ‘Jeans For Genes’ Campaign image

Independent advertising and branding agency March One has announced it has been appointed by the Children’s Medical Research Institute (CMRI) to refresh the ‘Jeans for Genes’ fundraising campaign. This year will celebrate 25 years of Jeans for Genes, the community fundraising event that unites Australians in denim in support of research aimed at finding cures for genetic diseases. The CMRI’s head of marketing and communications, Lorel Colgin, said this year’s Jeans for Genes campaign aims to remind everyone what it’s all about – the one in 20 kids facing genetic diseases and other serious conditions – and that it’s relevant to all Australians. “While we continue to enjoy a high level of brand awareness for the campaign, in recent years ...

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March One To Rebrand Fundraising Institute Australia image

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, enhance the experience and connection with individuals. and align with organisations through its membership base. Rob Edwards, chief executive of FIA, said: “We appointed March One for this significant project because they have a brand process that is inclusive of all stakeholders. What’s more, they bring solid experience in both commercial brand development and fundraising.” Read more here: http://www.bandt.com.au/marketing/march-one-rebrand-fundraising-institute-australia  

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