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Fundraising and branding agency March One launches online training school Minute Masters image

Fundraising and branding agency, March One has today launched Minute Masters, an online training school dedicated to improving fundraising design. The Australian-first short design course, MFD1 Master Fundraising Design has been developed specifically for the Non-for-profit (NFP) sector to enable fundraisers to better utilise the power of effective design. Developed in collaboration with March One’s agency directors Ben Coverdale and Greg Bechly, and created by leading design educator Ben Leddy, the self-paced course is structured to build on a designer’s existing technical skills. Minute Masters will provide in-house designers and fundraisers access to tools and techniques utilised by large agencies to create new direct marketing packs for their NFP.   Read more on Campaign Brief here: http://www.campaignbrief.com/2018/11/fundraising-and-branding-agenc.html

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IGA highlights local spirit in Christmas campaign video

Following the success of its ‘1400 stores, 1400 stories’ series created by March One, IGA enlisted the agency to deliver its Christmas campaign featuring Australian comedian Shane Jacobson. The spot features families gathering around for Christmas meals and aims to highlight the brand’s focus on local communities. It features real shoppers and their families cast from IGA stores. Read more on AdNews here: http://www.adnews.com.au/campaigns/iga-highlights-local-spirit-in-christmas-campaign

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The Starlight Children’s Foundation kicks sugar habits in new challenge via March One image

The Starlight Children’s Foundation is set to make Christmas just a bit sweeter, with the launch of its new initiative, Sugar Free Me, urging Australians to kick their sugar habits and retrain their taste buds across November, all in the name of helping sick kids. The campaign concept was developed by branding agency March One and challenges Australians to go without added sugars during the month of November, before the Christmas party season begins, all while raising money to give a healthy dose of happiness to sick kids and their families. March One’s creative director Ben Coverdale says the team was looking for an idea that aligned with the current wellbeing movement. Says Coverdale: “We wanted to create a challenge ...

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IGA celebrates the Aussie stories behind its stores in latest campaign via March One video

IGA recently enlisted storytelling specialists March One to craft a series of powerful stories, ‘1400 stores, 1400 stories’, which launches today. These stories celebrate IGA’s legacy of store owners and communities coming together to make a difference. Recognising that each store, being independently owned, supports its community in unique ways, IGA turned to March One to bring to life the real stories and real people behind its local stores. Whether it’s stocking local produce, fundraising for causes or donating to community groups, this work showcases the powerful connection between IGA stores and their local communities. Read more on Campaign Brief here: http://www.campaignbrief.com/2018/10/iga-celebrates-the-aussie-stor.html

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Starlight Foundation Debuts New Virtual Community Fundraising Event image

Fundraising and branding agency, March One has been appointed by the Starlight Children’s Foundation to create an innovative new community fundraising brand event that will connect with everyday Australians looking to make a difference. March One MD Greg Bechly said the Starlight Children’s Foundation approached us to create a new Peer-to-Peer fundraising event that will tap into new audiences. “We want to showcase the support Starlight provides, and how it’s able to disrupt that relentless cycle of pain and trauma and offer children and teens a break so that sick kids can have fun, and simply be kids. “This is a challenge we are thrilled and inspired to take on.” Read more on B & T here: http://www.bandt.com.au/media/starlight-foundation-debuts-new-virtual-community-fundraising-event

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White Ribbon Australia’s New Cheese For Change Event Exceeds Expectations In First Year image

Cheese for Change, a new fundraising event for White Ribbon Australia launched by leading fundraising agency March One, has exceeded expectations in both participation and funds in its inaugural year. The event asked Australians to create a ‘cheese platter that matters’ by gathering friends, family or co-workers together to raise much-needed donations for White Ribbon’s programs to prevent men’s violence against women. Held over the four days from Thursday, 22 March to Sunday, 25 March, Cheese for Change raised more than $36,000 from 192 individual events around the country, indicating a significant uptake for the inaugural event. Marketing and Communication Manager of White Ribbon Australia, Eliza Arrowsmith, says, “Cheese for Change exceeded all metrics we put in place for the ...

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Children front ‘Jeans for Genes’ campaign asking Aussies to fight for them video

Young children with various genetic diseases have fronted the Children’s Medical Research Institute’s (CMRI) ‘Jeans for Genes’ campaign, urging Australians to fight for them. Created by March One, the television commercial features young kids explaining how their diseases impact them, and how it steals their “energy”, “voice” and “life”. The tagline used at the conclusion of the campaign is “fight with me, fight for me”. Read more here: https://mumbrella.com.au/children-front-jeans-for-genes-campaign-asking-aussies-to-fight-for-them-513878

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Cheese for Change to hit the streets image

Renowned local Greek restaurant, Xenos in Crows Nest is calling on the local community to attend its Cheese for Change event on Friday 23 March from 1-3pm. The local family business, which has had its doors open for more than 40 years, will offer a free cheese and wine tasting asking only for gold coin donations in support of a good cause. Cheese for Change is the new fundraising campaign of White Ribbon Australia that calls on Aussie’s to create a cheese platter that matters, by gathering friends, family or co-workers together to raise vital funds for White Ribbon’s national primary prevention campaign, which aims to stop men’s violence against women before it occurs. Developed by creative agency March One, Cheese ...

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March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia image

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March,Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together to raise much-needed funds for White Ribbon’s awareness and preventative programs to prevent men’s violence against women. The campaign was developed with content creation driving a genuine connection with everyday Australians. It will feature across social channels with supporting video and bespoke content offering professional advice from food stylists, photographers, and event fundraisers to help Australians make cheese platters that matter. Read more here: http://www.bandt.com.au/marketing/march-one-creates-cheese-change-fundraising-campaign-white-ribbon-australia

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FIA Lauches Its Major Brand Makeover image

Credibility is the key for FIA as it implements its new brand identity. Fundraising Institute Australia (FIA) has unveiled its new brand image, marking a key step towards implementing its 2020 strategy to advance Australia’s fundraising standards. First announced in February, the image makeover was developed by March One with the aim of reflecting the organisation’s critical role as Australia’s peak self-regulatory body for the fundraising sector. Read more here: http://www.fpmagazine.com.au/fia-launches-major-brand-makeover-356226/

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