Young children with various genetic diseases have fronted the Children’s Medical Research Institute’s (CMRI) ‘Jeans for Genes’ campaign, urging Australians to fight for them.

Created by March One, the television commercial features young kids explaining how their diseases impact them, and how it steals their “energy”, “voice” and “life”.

The tagline used at the conclusion of the campaign is “fight with me, fight for me”.

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