IGA recently enlisted storytelling specialists March One to craft a series of powerful stories, ‘1400 stores, 1400 stories’, which launches today. These stories celebrate IGA’s legacy of store owners and communities coming together to make a difference.
Recognising that each store, being independently owned, supports its community in unique ways, IGA turned to March One to bring to life the real stories and real people behind its local stores. Whether it’s stocking local produce, fundraising for causes or donating to community groups, this work showcases the powerful connection between IGA stores and their local communities.

Read more on Campaign Brief here: http://www.campaignbrief.com/2018/10/iga-celebrates-the-aussie-stor.html