Following the success of its ‘1400 stores, 1400 stories’ series created by March One, IGA enlisted the agency to deliver its Christmas campaign featuring Australian comedian Shane Jacobson.

The spot features families gathering around for Christmas meals and aims to highlight the brand’s focus on local communities.

It features real shoppers and their families cast from IGA stores.

Read more on AdNews here: http://www.adnews.com.au/campaigns/iga-highlights-local-spirit-in-christmas-campaign