Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement.

Starting on Thursday 22 March and going until Sunday 25 March,Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together to raise much-needed funds for White Ribbon’s awareness and preventative programs to prevent men’s violence against women.

The campaign was developed with content creation driving a genuine connection with everyday Australians.

It will feature across social channels with supporting video and bespoke content offering professional advice from food stylists, photographers, and event fundraisers to help Australians make cheese platters that matter.

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