This year’s White Ribbon Day helped end the hesitation around intervening in acts of violence against women, engaging three times more Australians than ever before with its STOP Kit designed to help people see the signs, seek support and stop the cycle of abuse within their community.

Australia fundraising agency March One was briefed to refresh the current White Ribbon Day creative. After consulting with White Ribbon Ambassadors, contacts across policy and frontline services and the community, they discovered that while awareness of the issue was strong, Australians didn’t know what to do with the information.

The STOP kit – an acronym for see, talk, offer support and prevent – was designed as a brochure, wallet card and digital download. 

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