FIA Brand Refresh

Issue

FIA needed a brand that was considered and reflected pivotal role they play in Australia’s Fundraising Sector.

Idea

The first step was to work with members of the board and key stakeholder through a Brand Workshop. This helped define the key component of the strategic vision that needed to be communicated, in order to reach their 2020 vision.

Through qualitative research of one-on-one interviews with current and past members the core insight of what member’s sort from the FIA was uncovered.

That insight was credibility.

Impact

When developing the new brand, we knew that credibility had be front and centre of every piece of communication. From the logo, positioning statement right through to eDM, member renewal, stationary and the website.

Rob Edwards, CEO FIA described the process and outcome in one word. Admirable.

With full board support behind the new brand, members are also delighted that FIA now reflects the professionalism and credibility of the sector.