The Starlight Children’s Foundation is set to make Christmas just a bit sweeter, with the launch of its new initiative, Sugar Free Me, urging Australians to kick their sugar habits and retrain their taste buds across November, all in the name of helping sick kids.

The campaign concept was developed by branding agency March One and challenges Australians to go without added sugars during the month of November, before the Christmas party season begins, all while raising money to give a healthy dose of happiness to sick kids and their families.
March One’s creative director Ben Coverdale says the team was looking for an idea that aligned with the current wellbeing movement.
Says Coverdale: “We wanted to create a challenge event that had a positive tone and outcomes for all involved. The challenge is encouraging people to take part and enjoy the health benefits of going sugar free, while at the same time helping out seriously ill kids.”

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