Cheese for Change, a new fundraising event for White Ribbon Australia launched by leading fundraising agency March One, has exceeded expectations in both participation and funds in its inaugural year.

The event asked Australians to create a ‘cheese platter that matters’ by gathering friends, family or co-workers together to raise much-needed donations for White Ribbon’s programs to prevent men’s violence against women.

Held over the four days from Thursday, 22 March to Sunday, 25 March, Cheese for Change raised more than $36,000 from 192 individual events around the country, indicating a significant uptake for the inaugural event.

Marketing and Communication Manager of White Ribbon Australia, Eliza Arrowsmith, says, “Cheese for Change exceeded all metrics we put in place for the first year. As well as raising funds, Cheese for Change provided a positive environment in which people could raise and discuss the important issue of domestic violence. The feedback from participants has been overwhelmingly positive.”

Creative Director and Owner of March One, Ben Coverdale, explains, “Cheese for Change is part of a three-year strategy that aims to grow awareness and funds year-on-year.

“From its inception, Cheese for Change captured people’s interest because it is simple and easy, and combines an existing activity that people enjoy with a great cause. The event lends itself to being

shared across social channels because people are actually “doing something”. When people gather around a cheese platter conversation naturally flows and this offered Australians an important opportunity to talk candidly about the issue of domestic violence.

“It was terrific to see Australians getting involved and proved that Cheese for Change has the potential to be widely embraced. Hopefully it will one day rival the likes of Dry July!”

The Cheese for Change campaign was featured across social channels with supporting video and bespoke content offering professional advice from food stylists, photographers, and event fundraisers to help Australians make cheese platters that matter.

To find out more about the important work of White Ribbon go to: www.whiteribbon.org.au