Cheese for Change
In a crowded market, White Ribbon needed a new fundraising event to diversify revenue, find new audiences, and celebrate how far attitudes towards domestic violence have changed in Australia.
With this in mind, March One created Cheese for Change. The new movement connected the popular social gather of sharing a cheese platter, with the act of raising money for this vital cause.
Branded communications were developed, with a strong focus on social first. Guiding registrants through a bespoke engagement journey led to high bank rates.
In its inaugural year, Cheese for Change performed well above campaign metrics and will be certain to return next year.
Chief Executive Officer
White Ribbon Australia
“March One is able to think clearly and execute a plan of action as exemplified in the Cheese for Change campaign, that appeals to a range of audiences. It absolutely hit a target of broad diversity across our key audiences. Innovative and dynamic definitely describes March One.”